Google Digital Marketing & E-commerce Course
The Google Digital Marketing & E-commerce course introduces you to the basics of online marketing.
This comprehensive 12-week course covers essential aspects of digital marketing and e-commerce.
Students start by understanding career paths and roles in these fields, distinguishing agency roles from in-house roles.
They learn about creating value and the advantages and challenges of digital marketing.
The course explores the customer journey, marketing funnels, and strategies for driving sales and building brand loyalty.
Students delve into SEM, SEO, and social media marketing, as well as email marketing tactics and analytics.
The course concludes with practical insights into e-commerce, including building and managing online stores, customer loyalty strategies, and optimizing performance metrics.
Foundations of Digital Marketing and E-commerce
Week 1
- Launching your digital marketing or e-commerce career
- Agency roles vs. in-house roles
- Roles and responsibilities in digital marketing and e-commerce
- E-commerce, ecommerce, or eCommerce?
- How digital marketing and e-commerce create value
- Advantages and challenges of digital marketing
Week 2
- The customer journey and journey maps, What is a touchpoint?
- The marketing funnel
- The traditional marketing funnel to the digital marketing funnel
- Measuring success at the top of the funnel
- Reflect on memorable campaigns
- The bottom of the funnel: Conversion and loyalty
Week 3
- Explore: The marketing funnel
- Drive sales and build brand loyalty, The future of e-commerce
- Reflect on memorable campaigns, The value of brands for digital marketing
- The elements of a digital marketing strategy, Find your audience and understand your customers
- The difference between business and marketing goals, How to set SMART goals, Paid, owned, and earned media
- Attract & reach customers with search engine optimization
Attract and Engage Customers with Digital Marketing
Week 4
- Understand the benefits of SEM, Common SEM terms
- Common SEM ad formats in Google Ads, Google Ads bid strategies
- How Google Ads works, Identify keywords and understand the ad auction
- Google Ads account structure and organization explanation, Creating a Google Ad
- Introduction to display advertising, How to optimize a responsive display ad for your goals
- Advertise on YouTube, How to create a responsive display ad
Week 5
- The importance of social listening, Social listening strategies
- Popular social listening tools, How to Use social listening to gain insights
- Social media engagement, How to use YouTube to grow your audience
- How to respond to social media users & social media comments, Increase your followers on Twitter & Social media engagement
- Influencer marketing, Social marketing on mobile
- Develop your brand voice on social media, Design engaging content for social media
Week 6
- Make social media posts accessible, What is Canva? Design a social media post
- Repurpose content on social media, How to Engage a social media audience through storytelling
- Understand social media analytics, Metrics to track with social media analytics
- Popular social media analytics tools, What is Social testing?
- Use social media data to drive marketing strategy, How data and social media analytics informs decision-making and strategy
- How to Analyze social media performance?, Understand social media reports
Week 7
- Benefits of paid social media, Integrate paid social media into your strategy
- Identify: Social media strategy
- Develop a paid social media strategy, Ad formats on social media
- Choose social media platforms for your ads, Remarketing on social media
- Create an effective call to action in your social ad, Components of a paid social media budget
- The cost of advertising on social media, Social media ad bidding
Think Outside the Inbox: Email Marketing
Week 8
- What is email marketing?, Conduct PESTLE and SWOT audits
- Set SMART goals, Ethical email language & Do’s and don’ts for email marketing
- Types of email marketing: Acquisition emails & Welcome emails, Types of email marketing: Newsletters
- Types of email marketing: Retention emails, Identify: Types of email attributes
- Create accessible emails & Build your mailing list, Segment your mailing list & Segment lists using Constant Contact
- Write effective emails & Helpful tools for effective email marketing, How to Send emails in Mailchimp in Hubspot?
Week 9
- Useful concepts in email marketing results & Use metrics in email marketing
- Common email marketing metrics Part 1,2,3
- Set the scene for your email marketing campaign, Prepare to complete an email marketing campaign
- How did segmentation go?, Revisiting presentations, Assess for Success: Marketing Analytics and Measurement
- Media plans and performance goals, What is media planning? Gaining understanding through analytics and measurement
- Choose a media mix to reach fellow learners, Steps for media planning, Set performance & Cost-related performance goals
Week 10
- Marketing analytics skills, Introduction to Google Analytics
- Step-by-step: Introduction to Google Ads, Big data for marketing analytics and automation
- Prepare for a cookie-less future in advertising and e-commerce, Global site tagging and Google Tag Manager
- Work with Google Ads metrics, Dashboards, scorecards, and reports in Google Ads & View and apply recommendations
- Link Google Ads to Google Analytics & Link data for better insights, ROI and ROAS calculations, Determine the ROI of a marketing project
- Introduction to A/B tests & Step-by-step: Perform A/B tests in Google Ads, A/B test ad variations and bidding strategies in Google Ads & How to plan for A/B testing
Make the Sale: Build, Launch, and Manage E-commerce Stores
Week 11
- What is e-commerce?, The benefits of selling online, Get to know the basics of e-commerce
- Identify: Basic e-commerce terms, Essential e-commerce strategies, Market research & how to get started
- How to do product research, Research & Product sourcing, Branding in e-commerce, How an e-commerce store works
- E-commerce platforms and domains, Introduction to building an e-commerce store, Add products to Woocommerce store, Create a product detail page
- Platforms for e-commerce ads, Using videos in ads, How did an online ad get your attention?, Advertise with Google Ads campaigns, Understand Smart Campaigns
- Prepare a Google Shopping campaign, Create a Smart Shopping campaign, Plan for seasonal events, Explore seasonality in e-commerce, Use Google Ads to plan for seasonality, Marketing for special events and holidays
Week 12
- Introduction to the checkout process, Common reasons for cart abandonment, Tips for reducing cart abandonment
- Get products to customers, Explore: The e-commerce supply chain, Satisfaction Guaranteed: Develop Customer Loyalty Online
- Introduction to customer loyalty, Rewards programs, Dynamic remarketing
- Post-purchase follow-up methods, Survey customers and ask effective questions, Measure customer satisfaction
- Monitor growth and revenue for an e-commerce store, Identify: Monitor e-commerce store performance, Key metrics for monitoring an e-commerce store’s performance
- Use data to improve the performance of an e-commerce store, Conversion rate optimization, Optimize product offerings based on data
Conclusion
By the end of this 12-week digital marketing & e-commerce course, learners will gain a complete understanding of the digital marketing landscape.
They will acquire practical skills to plan, execute, and analyze digital marketing campaigns effectively.
This course caters to beginners, providing a solid foundation for a career in digital marketing.
Get ready to start your journey toward becoming a digital marketing professional.
Imran Tahir –
The Google digital marketing & ecommerce course is a game changer. The course content is comprehensive & easy to follow. I gained practical skills that I immediately applied to my business.
bluelamp –
Thankyou.
Anwar Aleem –
This course has changed my life. I am a Professor. It was very difficult for me to learn in the age of 55. But Sir Ahmad’s style of teaching is fabulous. With multiple choice quizes, short questions, and true false quiz I learnt everything that he taught. Now I am getting handsome amount from Fiverr and launching my blog.
bluelamp –
Thanks Sir.