Digital Marketing Course for Beginners

Digital Marketing Course for Beginners

The Digital Marketing Course for Beginners is a practical, hands-on introduction to the essential concepts, tools, and strategies used in digital marketing today.

This 4-week program is designed to help newcomers understand how to build an online presence, attract customers, and communicate effectively in the digital world.

You’ll learn the foundational aspects of digital marketing, including social media marketing, search engine optimization (SEO), email marketing, and the basics of e-commerce.

Week 1: Introduction to Digital Marketing

• Lecture 1-2: Overview of Digital Marketing & Career Paths
• Lecture 3-4: Customer Journey Basics & Understanding Touchpoints
• Lecture 5: Introduction to SEO & Importance of Search Engines
• Lecture 6: Introduction to Social Media Marketing

Week 2: Core Marketing Channels & Strategies

• Lecture 7-8: Basics of SEO – Keyword Research & Optimization
• Lecture 9-10: Introduction to SEM (Search Engine Marketing)
• Lecture 11: Paid Ads and Google Ads Fundamentals
• Lecture 12: Social Media Engagement & Listening Strategies

Week 3: Email Marketing and Brand Loyalty

• Lecture 13-14: Introduction to Email Marketing & Campaign Basics
• Lecture 15-16: Building and Optimizing Email Campaigns
• Lecture 17: Developing Brand Loyalty Strategies
• Lecture 18: Basics of Customer Retention and Engagement

Week 4: Introduction to E-commerce and Analytics

• Lecture 19-20: Getting Started with E-commerce & Online Sales Basics
• Lecture 21-22: Essential E-commerce Strategies & Introduction to Online Stores
• Lecture 23: Introduction to Marketing Analytics & Google Analytics Basics
• Lecture 24: Course Review and Future Steps in Digital Marketing

Course Completion Certificate

Students will receive a professionally designed hard copy of the certificate, customized with their details.

This certificate not only showcases your mastery of the course material but also enhances your professional profile with a verifiable credential.

Instruction and Assessment Strategy

Students will be taught in their native language, either in person or through online platforms, ensuring better comprehension and engagement.

After each lecture, students will be assessed on the content from the previous session.

These assessments will take various forms—assignments, multiple-choice quizzes, and true/false questions—designed to reinforce learning and provide a deeper understanding of each student’s progress and needs.

This diverse assessment approach allows for a tailored evaluation of student performance, ensuring that every individual is grasping key concepts effectively.