Digital Marketing & E-commerce Intermediate Level

Digital Marketing & E-commerce Intermediate Level

Digital Marketing & E-commerce Intermediate Level is an 8-week (2-month) comprehensive course tailored for those who are new to the digital landscape and want to build a solid foundation in online marketing and e-commerce.

Throughout this course, you will explore essential topics like search engine optimization (SEO), social media marketing, email marketing strategies, and building and managing an online store.

You’ll learn how to attract and engage customers, optimize your digital campaigns, and drive sales through various online channels.

By the end of the course, you’ll have a strong understanding of the tools, strategies, and best practices needed to launch and grow a successful e-commerce business.

Whether you aim to start your own business or work in digital marketing, this course equips you with the knowledge and skills to excel.

Month 1

Week 1: Introduction to Digital Marketing and E-commerce

• Overview of digital marketing and e-commerce.
• Benefits and challenges of starting an online business.
• Introduction to career opportunities in digital marketing.
• Differences between agency roles and in-house marketing positions.

Week 2: Understanding the Customer Journey and Marketing Funnel

• Basics of the customer journey and touchpoints.
• Introduction to the marketing funnel: Awareness, Consideration, Conversion.
• The role of digital marketing in guiding customers through the funnel.

Week 3: Basics of Brand Loyalty and Customer Understanding

• Importance of brand loyalty in digital marketing.
• Basic strategies to build customer relationships.
• Introduction to audience research: How to identify and understand customers.

Week 4: Setting Marketing Goals and Basic SEO

• Setting business and marketing goals using the SMART framework.
• Introduction to paid, owned, and earned media.
• Basic understanding of SEO (Search Engine Optimization).
• Introduction to keyword research and on-page SEO practices.

Month 2

Week 5: Introduction to Paid Advertising and SEM

• Introduction to Search Engine Marketing (SEM).
• Basic Google Ads structure and key terms.
• Understanding different ad formats and how Google Ads work.

Week 6: Introduction to Social Media Marketing

• Basic concepts of social media marketing.
• The role of social media in digital marketing strategies.
• Introduction to popular social platforms: Facebook, Instagram, YouTube.
• Basics of social media engagement and responding to comments.

Week 7: Basics of Email Marketing

• Introduction to email marketing.
• Key types of email marketing: Newsletters, promotional emails, and transactional emails.
• Basic strategies for building an email list and writing effective emails.

Week 8: E-commerce Fundamentals

• Introduction to e-commerce platforms and domains (WooCommerce, Shopify).
• Overview of product research, sourcing, and adding products to an online store.
• Introduction to customer support and order processing.

Course Completion Certificate

Upon successfully completing the full course syllabus, students will be awarded an official Certificate of Completion.

This certificate will be:

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Each certificate will be linked on our website, where third parties can verify your achievement by clicking the provided link.

Dynamic Hard Copy:

Students will also receive a professionally designed hard copy of the certificate, customized with their details.

This certificate not only showcases your mastery of the course material but also enhances your professional profile with a verifiable credential.

Instruction and Assessment Strategy

Students will be taught in their native language, either in person or through online platforms, ensuring better comprehension and engagement.

After each lecture, students will be assessed on the content from the previous session.

These assessments will take various forms—assignments, multiple-choice quizzes, and true/false questions—designed to reinforce learning and provide a deeper understanding of each student’s progress and needs.

This diverse assessment approach allows for a tailored evaluation of student performance, ensuring that every individual is grasping key concepts effectively.

Digital Marketing & E-commerce Intermediate Level: Conclusion:

The Digital Marketing & E-commerce Intermediate Level course offers a well-rounded introduction to digital marketing and e-commerce, designed specifically for the Intermediate level.

Over 8 weeks, students will gain practical knowledge in SEO, social media marketing, email campaigns, and building an online store.

By exploring core concepts like the customer journey, brand loyalty, paid advertising, and fundamental e-commerce strategies, learners will build a strong foundation for pursuing further advanced digital marketing topics or starting their own online business.

Upon completion, students will have the confidence and skills to navigate the digital landscape, create effective marketing strategies, and drive business growth online.